Mariya Nurislamova is most effective generally known as the co-founder and CEO of Scentbird, the popular membership company billed given that the “Netflix of perfume.” Over time she has also released Deck of Scarlet, a direct-to-purchaser splendor model, and Drift, a scent-centered vehicle accent line.

Having said that, by night she transforms right into a spiritual Trainer, intuitive, channel, artist, and author—roles reflected in her prolific YouTube channel “This really is Mariya,” which has amassed around 102,000 subscribers and options greater than one,200 movies. Her spiritual messages blend guided meditations, Strength channeling, and cosmic philosophy, attracting a substantial and engaged viewers.

Electronic Presence & Material
On YouTube, Mariya’s output spans:

Meditations & channeling periods: Centered on chakras, Power portals, therapeutic, and quantum manifestation.

Intuitive Q&A films: Open up, personalized interactions where she addresses viewers’ deepest inquiries.

Limited-kind clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her approximated ~three hundred,000 followers across platforms.

Her cross-System achieve helps make her a noteworthy voice in the trendy spirituality arena.

Entrepreneurial Journey
Although her spiritual identification thrives on the internet, her founder persona is rooted in tangible company achievements:

Scentbird (2014–present): A membership design supplying more than 800 fragrance options to ~seven-hundred,000 subscribers while in the U.S. and Canada, backed by YC and elevating about $25 million in venture funding.

Deck of Scarlet: A magnificence subscription palette introduced in 2018–19, collaborating with leading influencers to supply curated makeup kits underneath $thirty every single two months.

Drift: A seamless nod to her scent-obsessed branding, offering fragrance options to automobiles.

Her entrepreneurial increase continues to be broadly lined by enterprise stores including Inc. and Make-up.com, highlighting her rags-to-riches immigrant Tale and early enthusiasm for fragrances.

The Awakening: Spiritual Transform in 2018
In 2018, Mariya seasoned what she describes for a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Quickly immediately after, she launched her spirituality-centered content material throughout YouTube, Instagram, and TikTok.

Because then, her information has delved into:

Residing in “the Matrix”, a simulated fact framework.

Therapeutic by using Power, which includes claims like self-therapeutic cancer or AIDS and processing miscarriage like a karmic decision.

Interstellar beings and ancestral karmic trauma—which includes associations of black hair or crooked teeth with further spiritual which means.

These higher-assertion beliefs sooner or later collided together with her public profile.

Controversies & Public Backlash
By mid-2024, Mariya’s spiritual content material began to conflict along with her corporate impression. The Enterprise of Fashion claimed on subscribers, influencers, and in some cases internal mirrored models elevating alarms right after identifying statements about Hitler as a teacher of “3D World warfare,” denials of condition, and crystal divination—all underneath Mariya’s real title.

Notable critics:

YouTuber Keya’s Earth and Zachary Michael stated they’d not collaborate with Scentbird.

Reddit threads like r/BeautyGuruChatter have brazenly known as out her pseudoscientific promises and questioned the quality of Scentbird’s services.

Despite the backlash, Mariya insists she retains her identities distinctive and stands by her spiritual mission, unbowed by tension to get rid of written content .

Strengths & Strategic Deserves
one. Genuine Twin Persona
Mariya’s mixture of tech entrepreneurship and spiritual training is unheard of among her friends. It offers:

An authentic individual manufacturer that resonates with shoppers looking for further connections.

Diversified profits streams throughout retreat occasions ($1,111 to $125,000) and personal channeling sessions.

two. Scale & Impact
Business expansion: Scentbird reviews 45–50% YoY growth due to the fact 2022, profitability because 2019, with yearly revenues surpassing $100 million.

Cultural visibility: Her spiritual channel garners many hundreds of A huge number of views for every video clip, developing viral cultural presence.

3. Faithful scentbird ceo Group
More than one,200 videos and dependable uploads have built a cult-like pursuing of seekers open to her Electrical power-centered and mystical choices.

Emerging Threats & Id Difficulties
Brand name Status Risk
Buyers, workers, and clients might look at Mariya’s metaphysical claims as off-Placing, potentially eroding manufacturer have confidence in.

Articles Moderation & Legal responsibility
Daring statements in health and fitness and spirituality may possibly invite social-platform warnings, regulatory scrutiny, or debates more than ethical duty in affect.

Stakeholder Confusion
Regardless of her assurances, buyers stay mainly unaware of her spiritual id. Any perceived misalignment could pressure stakeholder self confidence.

Path Forward: Navigating Dual Tracks
Clearer Boundaries
Mariya could possibly compartmentalize her spiritual and small business worlds additional correctly—sustaining spiritual material on independent platforms or below a pseudonym.

Embracing Convergence
Alternatively, she could lean into the fusion—integrating wellness elements into her brand names (e.g., a Scentbird scent + meditation bundle).

Refining Messaging
By grounding her a lot more ethereal articles with evidenced-based mostly steering, she could extend her foundation while reducing alienation.

Closing Feelings
Mariya Nurislamova stands at a scarce intersection—the place enterprise‑grade entrepreneurship meets spiritual authority. She has created a scalable, profitable small business empire, even though capturing the imaginations of electronic-age spiritual seekers.

Nonetheless this really duality is her finest asset and largest challenge. The mystic as well as CEO co-exist in a single human being, producing friction. How Mariya navigates this frontier—both by distinguishing her voices or by harmonizing them—will outline her future legacy.

Will Scentbird continue to be a fragrance staple with neutral branding?

Will her spiritual mission evolve right into a mainstream wellness motion?

Can these paths co-exist, or will a person eclipse another?

This resonates for a cautionary tale inside our age of founder transparency: When beliefs are general public, ambition and authenticity wander a high-quality line.

In short, Mariya Nurislamova is not any ordinary CEO. She is a visionary entrepreneur, a channel for spiritual messages, and also a cultural figure navigating the messy overlap of business enterprise and perception. Her next moves could chart new territory—not only in fragrance, but in how business leaders form their identities while in the digital spiritual age.